Trusted by Australia’s innovation-driven brands

Complete trade mark protection.

From search to filing, everything you need to protect your brand.

2M+

Trade Marks

Australia's complete database with text, phonetic, and visual similarity detection.

TextVisualPhonetic
30s

Results

Comprehensive conflict analysis.

100%

Protected

Scam mail filtered.

AU

Australian Attorneys

Registered Australian attorneys serving Australian businesses.

AustralianRegisteredLocal
5 min

Search to submission

Completely online, start to finish.

How it works.

Five steps. Five minutes. Full protection.

01

Enter your mark

Upload logo or word mark.

02

Select categories

Choose goods & services.

03

Conflict search

Search 2M+ marks.

04

Review results

Get risk assessment.

05

File & protect

Submit in 5 minutes.

Start Your Search
Loved by founders

Real experiences from real businesses.

Filing my trade mark through Joi was an excellent experience. The process was seamless and transparent from start to finish.
GiselleGiselleCo-founder, RISE
Trade marks can be confusing, but Joi made it simple. I really value the transparency and speed of the service.
AndrejAndrejCo-founder, Dezigner.ai
The service was fast, clear, and stress-free. Having the instant checks and attorney review gave us confidence to launch.
JadeJadeFounder, 1% Activewear
As an early-stage startup, every dollar counts. Joi was the perfect solution to get protection without breaking the budget.
AmyAmyFounder, Marco Polo

Simple, transparent pricing.

One flat fee. No hidden costs. No surprises.

Trade Mark Registration

Professional search, filing, and protection.

$635for one class, all-in
Joi Service Fee$350
Government Fees (IP Australia)$250
GST$35

You save 50% on service fees for each additional class.

Start Your Application

No payment required to start search.

Everything included
  • Comprehensive conflict search
  • Visual logo analysis
  • Attorney review & filing
  • Government fee handling
  • 12 months scam protection
  • Application monitoring
  • Goods & services refinement
  • Digital certificate delivery

“We’ve automated the boring parts so our attorneys can focus on what matters — protecting your brand correctly.”

Syed MosawiSyed MosawiRegistered Trade Mark Attorney
Success stories

Stories & Case Studies

See how we help ambitious founders protect their most valuable asset.

The Bird, The Bat, and a Century of Brand Equity
2 April 2026

The Bird, The Bat, and a Century of Brand Equity

A kookaburra in the wild, and the commercial life of its name traced back to a 1913 trade mark.

Read more
From a Flat Tyre to a Century of Australian Brands
6 March 2026

From a Flat Tyre to a Century of Australian Brands

A chance visit to the Logan Village Museum reveals how Australia's most recognisable brands became cultural markers.

Read more
Why Joi is Australia's Most Powerful Filing Platform
11 February 2026

Why Joi is Australia's Most Powerful Filing Platform

Searching for a trade mark used to be a gamble. Joi closes the discovery gap with the logic of an examiner.

Read more
View All Stories

Questions? Answers.

Joi by Inventico provides a professional clearance search and a legally grounded registrability report. We check your word or logo against Australian trade marks, apply ss39–44 of the Trade Marks Act 1995 (Cth) and IP Australia examiner practice, identify risks and recommend whether to file, amend or rebrand.

Ready to protect your brand?

Start your free trade mark search today. No credit card required.

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