About Joi
Bringing clarity, speed and confidence to trade mark filing in Australia
Syed Mosawi
Founder & Registered Trade Marks Attorney
My name is Syed Mosawi, and I'm the founder of Joi (powered by Inventico), an online platform designed to bring clarity, speed and confidence to trade mark filing in Australia.
I am a registered Australian Trade Marks Attorney with experience across both boutique and large IP firms. I have also worked with a Brisbane-based EV charging company and have been actively involved with the Queensland start-up ecosystem, helping founders protect their ideas and scale their ventures.
Joi was created to help brand owners make informed decisions before filing. The platform provides instant registrability assessments, allowing users to understand their trade mark's strength before spending time and money on an application that may not succeed.
Our Team
The talented individuals building the future of trade mark protection
Nathan
Software Engineering Student
University of Queensland
Nathan is a penultimate-year software engineering student at the University of Queensland with a strong background in full-stack development, machine learning, and artificial intelligence. He's passionate about building smart, practical solutions and enjoys experimenting with the latest tech to make ideas come to life. Outside of work, he loves going to the gym, cooking up a feast, and travelling to explore different cultures and cuisines.
Tri Dung Nguyen
Software Engineer
Queensland University of Technology
Tri Dung Nguyen is a Software Engineering graduate from the Queensland University of Technology (QUT). His main technical skills include Python, cloud computing, and React. He is passionate about developing efficient and scalable software solutions and enjoys exploring new technologies that push the boundaries of innovation. Outside of his professional pursuits, he stays active by going to the gym and playing basketball and soccer.
Our Philosophy
What drew me to trade marks is their subjective and creative nature. Every brand tells its own story, and the law surrounding distinctiveness often invites room for interpretation and strategic reasoning. It is an area where logic, language and imagination come together to protect what matters most to a business which are its identity, goodwill and hard earned reputation.
Our Mission
Accessible
Making trade mark protection available to innovators and business owners of all sizes
Insightful
Providing clear, legally-grounded assessments that inform strategic decisions
Reliable
Combining legal expertise with technology to deliver accurate, dependable results
At Joi, our mission is to make trade mark protection accessible, insightful and reliable. By combining legal expertise with technology, we help innovators and business owners secure their brands with clarity and confidence.