Why choose Joi
Trade mark protection, reimagined.
Fast, accurate and affordable, powered by registered Australian legal expertise.
10–60s
Search completion
vs days with traditional methods
$1,500+
Cost savings
on trade mark search fees
2M+
Trade marks
searched comprehensively
100%
Australian
registered attorneys
Joi vs traditional
See the difference that technology and expertise make.
Speed
10–60 seconds
3–7 days
Cost
Included
$1,500–$2,000
Accuracy
AI-powered, 5 algorithms
Manual, prone to error
Everything you need
Complete trade mark protection, end to end.
Australian expertise
Owned and operated by registered Australian trade mark attorneys.
Trans-Tasman IP Attorneys Board registered
No scammers
Protect yourself from fraudulent correspondence.
Filtered communications only
Legally grounded
Applies the Trade Marks Act 1995 (Cth) sections 39–44.
IP Australia examiner practice
Instant reports
Executive registrability report in seconds.
With statutory and case citations
Lifecycle management
From search to filing, monitoring and renewal.
Complete brand protection
Full audit trail
Every assessment saved with precedent citations.
Optional attorney review available