Online trade mark filing & registration in Australia
File your trade mark online with Joi. Simple, fast and Australian-focused. The modern way to protect your brand with confidence.
Joi is an independent online trade mark filing platform operated by Inventico Pty Ltd. We are not IP Australia and not a law firm.
- You can file a trade mark online from $635 (inc. GST & government fees)
- Registration typically takes 7–9 months with IP Australia
- Australian trade marks only protect you in Australia
- Wrong class selection means no protection for your business
- A pre-filing search reduces rejection risk significantly
What is a trade mark?
A trade mark is a sign used to distinguish your goods or services from others. In Australia, trade marks are governed by the Trade Marks Act 1995 (Cth) and administered by IP Australia.
It can be a word, a logo, a phrase, a shape, a sound or a combination of these. The stronger and more distinctive your mark, the easier it is to register and the more valuable it becomes over time.
Why register a trade mark?
Unregistered marks rely on limited common law rights and are far harder (and costlier) to enforce. Registration gives you powerful, nationwide protection.
Exclusive rights
Nationwide rights to use your mark for the goods and services you register.
Legal enforcement
Enforceable through Australian courts once your trade mark is registered.
Commercial asset
A registered mark is an asset you can license, sell or use to raise capital.
The ® symbol
The right to use the ® symbol, signalling a registered, protected brand.
Priority date
Your filing date secures your place in the queue ahead of later applicants.
Expansion foundation
A registered base in Australia supports later overseas filings.
How registration works
Conduct a trade mark search
Check the register for identical and similar marks before you commit time and money.
Choose your classes
Pick the classes of goods and services that match what your business actually sells.
Prepare your application details
Confirm the owner, the mark, and the goods/services descriptions.
Complete the online filing with Joi
We prepare and lodge your application with IP Australia, reviewed by an attorney.
What happens after you submit
IP Australia examines the application, then accepted marks are advertised for opposition.
Registration & ongoing protection
Once registered, your mark is protected for 10 years and is renewable.
Timelines & costs
First class, all-in: $350 Joi fee + $35 GST + $250 IP Australia fee.
Each additional class: $175 Joi fee + $68 GST + $250 IP Australia fee.
Typical time to registration with no objections. Protection lasts 10 years, renewable.
Common mistakes to avoid
Filing without searching first
Skipping a search risks an objection or opposition you could have avoided.
Selecting the wrong classes
File in the wrong class and your actual goods or services aren't protected.
Descriptive or generic names
Marks that merely describe the goods are hard to register under s41.
Incomplete or incorrect details
Errors in the owner or specification can delay or derail the application.
Frequently asked questions
How much does it cost to register a trade mark in Australia?
From $635 for the first class, inclusive of GST and the government fee ($350 Joi service fee + $35 GST + $250 IP Australia fee). Each additional class is $443 ($175 Joi fee + $68 GST + $250 government fee).
How long does registration take?
Filing to examination is roughly 3–4 months, followed by a 2-month opposition period. With no issues, registration typically completes in 7–9 months.
Does an Australian trade mark protect me overseas?
No. An Australian registration only protects you in Australia. International protection requires separate filings in each country or via the Madrid Protocol.
Do I need a lawyer to file?
No. Joi is run by registered Australian trade mark attorneys, and every application is reviewed by a qualified attorney before filing.
File with confidence.
Run a free conflict search, see your risk, and file when you’re ready.