The Journey
From initial search to registered protection - understand every step
Pre-Filing Process
Your journey starts here - quick, smart, and guided
Enter Your Mark
Upload logo or enter word mark
Select Goods & Services
Choose relevant categories
Conflict Search
Search 2M+ trade marks
Review & Assess
Get registrability analysis
File & Protect
Complete in 5-10 minutes
Post-Filing Journey
Filing is just the beginning. Here's what happens with IP Australia after your application is submitted.
Examination
IP Australia reviews your application
Checks for similarities, distinctiveness, and compliance
Objections
Examiner may raise concerns
Prior rights, descriptiveness, or other legal issues
Response
Address objections strategically
Legal arguments, amendments, or evidence of use
Acceptance
Application accepted
Mark meets all legal requirements
Opposition
Others can challenge
Third parties may oppose before registration
Registration
Trade mark registered
Your brand is now protected
Time Intensive
Can take months, not days
Legal Complexity
Requires strategic responses
Expert Guidance
Joi simplifies the journey